Kenya Drylands Education Fund

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Kenya Drylands Education Fund

The HealthTech Hub Africa (HTHA) is a pioneering healthtech accelerator based in Kigali, Rwanda, dedicated to driving the development of health technologies across Africa. Through collaboration with government partners and funders, HTHA aims to fast-track innovations into public health systems, particularly benefiting low-income and underserved populations.

Web, Strategy

SCOPE OF WORK

Impact

Industry

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Challenge

HealthTech Hub Africa sought to establish a robust online presence to facilitate collaboration between governments, startups, and scale-ups in the healthtech space, while also attracting funding and expertise.

What We Did

Madavi Agency partnered with HTHA to revamp their digital platform, focusing on user experience, engaging content, and clear communication of their mission and offerings.

Outcome/Results

Increased Engagement: The redesigned website led to a surge in engagement, evidenced by a 300% rise in goal completions.
Enhanced Visibility: Strategic SEO efforts propelled HTHA’s website to a 2500-position jump in positive Google SERPs, expanding its reach and attracting a broader audience.
Improved Conversions: Optimized content and user journeys resulted in a 40% increase in website conversions, driving meaningful connections and partnerships within the healthtech community.