Fadhili Trust, a transformative force in vulnerable communities since 2001, initially began as a home-based care program for People Living with HIV/AIDS (PLWHA) in Kenya’s Kajiado North region. Their challenge was communicating their impactful work and activities effectively to potential partners and investors. Before collaborating with us, their online presence could have been improved, primarily relying on features from partner websites and moderately active social media channels.