CRECO Kenya

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CRECO Kenya

CRECO Kenya

CRECO Kenya, a consortium of societal organizations focusing on human rights and governance, aimed to empower individuals about the constitution at the grassroots level through civil society organizations. Their challenge was to undergo a website redesign that eloquently depicted their mission, achievements, and readily available resources for the public.

Web, Strategy

SCOPE OF WORK

Impact

Industry
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Challenge

Konvergenz Network Solutions specializes in providing intelligent solutions and technology aligned toward collaboration, unified communications, and customer care for enterprises, mid-market companies, small businesses, and government organizations worldwide. Their challenge was effectively presenting their product provisions to enterprise customers through digital channels.

What We Did

Our collaboration with CRECO Kenya involved:

  • Winning a competitive bidding process to conduct a website redesign aligned with CRECO’s vision, focusing on their values and resources.
  • Commencing the site architecture development and conducting regular workshops for testing and gradual refinements, ensuring a smooth transition and readiness for the website launch within two months.

Outcome/Results

The collaboration yielded significant outcomes:

  • Achieved 188% increase in web traffic in Q3 2020, signifying heightened visibility and engagement.
  • Realized  78% increase in lead engagements through the website bot, indicating increased interest and interaction.
  • A notable 23% reduction in website bounce rate improved user retention and engagement.

Business Impact

The partnership’s impact on CRECO Kenya was noteworthy:

  •  Positioned CRECO Kenya to positively impact governance communication through a seamless user experience, leveraging web-based analytics for optimized lead generation across markets.
  • Conducted technical SEO evaluations and updates that significantly improved search crawl efficiency, enhancing overall search visibility.
  • Conducted editorial SEO by identifying high-volume keywords and elevating key pages on search engine results pages, aligning with CRECO’s communication objectives.