How MMS Advocates used content marketing to drive growth in a global pandemic.

MMS Advocates is a creative, competitive law firm, focusing on delivering reliable legal advisory and representation services to our clients, efficiently.

They tailor their services to the specific requirements and needs of our clients with the aim of providing legal services in the form of support and partnership to their respective businesses.

MMS Advocates, a forward-thinking law firm, specializes in providing reliable legal advisory and representation services tailored to their clients’ needs. Their challenge was personalizing legal education for the masses using contemporary social interactive tools.

Collaborating with Alan Mzungu, Managing Partner at MMS Advocates, we addressed this challenge by:

• Shifting perceptions from a reactive approach (“You Need a Lawyer when in Trouble”) to proactive legal advisory for day-to-day operations.
• Designing a web strategy and crafting a 15-month content plan aligned with trends and online search behaviour, facilitating effective communication with potential clients.
• Employing advanced analytics to monitor progress and generate comprehensive evaluation reports.

The collaboration led to substantial consequences:

• Achieved  3000% website traffic growth year-on-year since 2019, demonstrating a significant increase in online visibility and engagement.
• Generated an average of 100 leads monthly, reflecting heightened interest and engagement with MMS Advocates’ legal services.
• Realized an impressive 80% return traffic month-on-month, indicating sustained user interest and retention.

The partnership’s impact on MMS Advocates was significant:

• Positioned MMS Advocates as a leading law firm in Kenya through robust technical and editorial SEO strategies that boosted search visibility and ranking.
• Utilized Google Analytics to guide strategic marketing decisions, such as leveraging YouTube as a viable channel for driving qualified web traffic.