Redefining a digital approach to a traditional law firm structure.
MMS Advocates is a creative, competitive law firm, focusing on delivering reliable legal advisory and representation services to our clients, efficiently.
They tailor their services to the specific requirements and needs of our clients with the aim of providing legal services in the form of support and partnership to their respective businesses.
How can a law firm sensitise the masses about law in a personalised way using the current social interactive tools?
This was the question on Alan Mzungu’s mind, MMS Managing Partner, when he engaged Madavi. Traditionally a structured industry, the legal space hasn't had much innovation until recent years.
The problem with the space is it takes years to establish a brand around your firm which might work or not depending on the focus areas you have also aligned on.
Secondly, since it's a technical industry, there was a need to change perceptions from “You Need a Lawyer when in Trouble” to “A Lawyer’s advisory to your day to day operations”.
There was a need to build infrastructure around MMS Advocates in how they communicated to potential clients and also how they were perceived generally.
We commenced with a web design strategy that clearly articulated what they were doing. We then created a 15 months content strategy for socials and the blog based on trends and patterns based on what people were looking for online.
This was coupled with advanced analytics to track progress and prepare evaluation reports.
MMS ADVOCATES TO BE THE LEADING LAW FIRM IN KENYA
