The African Confederation of Cooperative Savings and Credit Association (ACCOSCA) is a prominent Pan-African confederation comprising national savings and credit cooperative societies associations. The challenge lay in enhancing their website as an informative hub and resource centre for users seeking valuable information from ACCOSCA’s platform.

The Madavi team tackled ACCOSCA’s challenge by comprehensively revamping their website. The former site, while evolving, needed more functionality and user-friendliness, failing to align with the company’s marketing direction. Additionally, ACCOSCA aimed to position itself as an industry thought leader by offering blogs, case studies, webinars, and videos showcasing its expanded product offerings.
During the project setup, our team collaborated closely with ACCOSCA to grasp their objectives and translate them into a user-focused website design. We crafted designs that highlighted ACCOSCA’s product offerings and provided an intuitive user experience. A robust resources section was built, housing various content types and topics to cater to diverse user preferences.

The collaboration between Madavi Agency and ACCOSCA led to a transformational digital platform that addressed user information needs and drove notable business outcomes. The significant improvements in website keyword rankings, enhanced user engagement metrics, and substantial initial traffic influx stand as testaments to the success of this partnership.

Eyecare Consultants LTD, a prominent eyecare provider in Kenya with a legacy of over 35 years, faced the challenge of establishing a relatable brand presence for Gen Z and millennials. Their objective was to optimize their online presence and develop an e-commerce platform that resonated with these demographics.

Wanting to optimize their online presence and create a converting e-commerce store to sell more products to Gen Z, Eyecare Kenya turned to the experts at Madavi Agency.

Madavi Agency collaborated with Eyecare Kenya to transform its online presence and enhance its e-commerce capabilities. Understanding the need to connect with younger audiences, our experts devised strategies to revamp their online platform and create an engaging e-commerce store tailored to Gen Z and millennials.

The launch of the new Eyecare Kenya website brought forth notable outcomes:

• They enhanced distributor and customer knowledge, facilitating more accessible access to new products.
• A surge in orders attributed to the integration of Facebook and Instagram Shops, expanding the reach and accessibility of Eyecare Kenya’s products.
• Amplified search engine presence achieved through updated meta titles, page descriptions, and the inclusion of comprehensive product information, including descriptive text and data tables.

The collaboration between us and Eyecare Kenya resulted in a significant business impact:

• Achieved a remarkable 200% improvement in goal completions, showcasing the website’s effectiveness in engaging and converting visitors.
• Realized a substantial 40% increase in website keyword rankings, boosting Eyecare Kenya’s online visibility.
• Witnessed a noteworthy 3000-position surge in positive Google Search Engine Results Pages (SERPs), significantly elevating Eyecare Kenya’s search presence.

Eyeroom Opticians is a boutique eyewear shop that shares in the mission to make state-of-the-art eye care more accessible in Kenya and provide a unique and memorable experience for those who are tired of finding the same look everywhere they go.

Eyeroom Opticians was looking to update its digital presence and address issues with online ordering. Madavi Agency worked with them to build a modern storefront complete with intuitive cart functionality.

Eyeroom Opticians, a boutique eyewear shop in Kenya, aimed to enhance its digital presence and address issues about online ordering. The challenge lay in improving sales and retention for eyewear through their e-commerce website, which needed an updated user experience and cart abandonment issues.

We collaborated closely with Eyeroom Opticians to revamp their digital storefront, explicitly focusing on streamlining the ordering process and enhancing the overall user experience. Amid the urgency caused by increased traffic during the COVID-19 crisis, our team swiftly worked to create an engaging website and resolve cart abandonment issues.

The collaboration yielded remarkable results:

• The creation of a brand-new e-commerce website that addressed previous pain points, providing an intuitive and user-friendly interface for visitors.
• A revamped design that not only reflected Eyeroom Opticians’ diverse product range but also significantly improved site architecture and user experience, leading to more straightforward navigation and enhanced engagement.

The partnership between Madavi Agency and Eyeroom Opticians resulted in impactful business outcomes:

• Achieved a substantial 40% increase in website keyword rankings, amplifying Eyeroom Opticians’ online visibility.
• Realized an impressive 3000-position positive surge in Google Search Engine Results Pages (SERPs), significantly elevating the company’s search presence.
• Garnered an impressive 10,000 organic traffic count within 60 days of the revamped site’s launch, showcasing heightened user interest and engagement.

The Rotaract Club of Nairobi Central, established in 1978 under Rotarian Mike Eldon, aims to foster leadership and professional development among its members while actively engaging in community service, promoting goodwill, fostering friendships, and advocating for international peace and understanding. Their challenge was to curate a repository showcasing club activities, promoting Rotary organization ideals, and creating awareness about upcoming events.

Our team  collaborated with RCNC to design and develop a website that effectively outlines club activities for members and the broader Rotary organization. The project entailed crafting a website that eloquently communicated the club’s ethos while ensuring optimal accessibility across all devices.

The collaboration led to notable developments:

• Published 30 articles within two months, maintaining a consistent weekly update schedule and enriching the repository of information for the Rotaract Club of Nairobi Central.
• Garnered 600 organic web visitors within the initial month, indicating heightened visibility and interest in the club’s activities.
• Achieved an impressive average engagement time of 500 for visitor sessions, indicating substantial interest and interaction with the website’s content.

The partnership’s impact on RCNC was substantial:

• Enhanced website user experience facilitated organic growth in new member prospects through search engine visibility.
• Integration of an events calendar ensured members stayed updated on club activities and upcoming events.
• Strategic editorial SEO elevated search engine rankings by identifying high-volume keywords and optimizing relevant website pages, boosting online visibility and engagement.

Aspira Kenya is a fintech company that offers product financing to its clients. It enables them to purchase goods and services ranging from household goods, household electronics, and insurance on credit, with free credit assessment, competitive rates, and limits of up to Ksh 500,000.

They have partnered with most of the major retailers in Kenya and online merchants serving the Kenyan market to provide a variety to their clientele.

Aspira Kenya, a leading fintech company, offers product financing solutions, enabling clients to purchase various goods and services on credit, from household electronics to insurance, with convenient credit assessments and competitive rates. Their challenge was to leverage search engines to enhance customer-centric services and drive sales growth.

We  collaborated with Aspira Kenya to bolster its online presence and initiate design enhancements on its existing website. With a comprehensive competitor analysis, we identified the need to elevate their web traffic and strive for a competitive edge. Our approach involved:

• Devising an SEO strategy to enhance search rankings and optimize the website for additional sales beyond partner stores.
• Designed an SEO plan and conducted A/B testing to improve user experience upon website landing.
• Integrating website offers with FreshSales to streamline the customer journey and augment purchasing customer numbers.

The collaboration led to significant effects:

• Achieved a remarkable 124% improvement in quality customer lead engagements in 2019 Q2, indicating heightened user interaction and interest.
• Realized a notable 52% decrease in Cost Per Lead from 2019 Q1 to Q2, showcasing improved efficiency in customer acquisition.
• Witnessed a substantial 26% increase in Click Through Rate from display campaigns year-over-year, reflecting enhanced campaign performance.
• Garnered 12,000 combined organic and paid traffic within 60 days, highlighting increased visibility and engagement.

The partnership’s impact on Aspira Kenya was substantial:

• Collaborative efforts in Search Engine Optimization, Paid Media, and Analytics were pivotal in positioning Aspira as a leading product financing company in East Africa.
• The strategic approach to SEO, paid media targeting, and data analytics led to an improved decision journey for prospective customers, boosting engagement and sales.

Fundiz Shop is an e-commerce marketplace for your home and furnishing ideas that complete your space. They produce and assemble all furniture locally in Nairobi, with local artisans.

They also do full-service interior design, offering beautiful, functional designs tailored to each client’s unique lifestyle.

Fundiz Shop, an e-commerce marketplace specializing in home and furnishing ideas, focuses on locally produced furniture assembled by artisans in Nairobi. Their challenge was to ensure customer satisfaction by delivering quality products within specified timeframes, addressing the complexities of the furniture market.

Collaborating with Fundiz Shop, we tackled their challenge by:

• Addressing the market’s dichotomy of low-quality yet affordable and high-quality but expensive furniture. The aim was to carve a niche audience appreciating well-designed products without exorbitant costs.
• Designing a website that engaged visitors and enhanced user experience through improved technical SEO.
• Implementing robust reporting and analytics to guide marketing investments, ensuring effective conversion tracking across digital channels.

MMS Advocates is a creative, competitive law firm, focusing on delivering reliable legal advisory and representation services to our clients, efficiently.

They tailor their services to the specific requirements and needs of our clients with the aim of providing legal services in the form of support and partnership to their respective businesses.

MMS Advocates, a forward-thinking law firm, specializes in providing reliable legal advisory and representation services tailored to their clients’ needs. Their challenge was personalizing legal education for the masses using contemporary social interactive tools.

Collaborating with Alan Mzungu, Managing Partner at MMS Advocates, we addressed this challenge by:

• Shifting perceptions from a reactive approach (“You Need a Lawyer when in Trouble”) to proactive legal advisory for day-to-day operations.
• Designing a web strategy and crafting a 15-month content plan aligned with trends and online search behaviour, facilitating effective communication with potential clients.
• Employing advanced analytics to monitor progress and generate comprehensive evaluation reports.

The collaboration led to substantial consequences:

• Achieved  3000% website traffic growth year-on-year since 2019, demonstrating a significant increase in online visibility and engagement.
• Generated an average of 100 leads monthly, reflecting heightened interest and engagement with MMS Advocates’ legal services.
• Realized an impressive 80% return traffic month-on-month, indicating sustained user interest and retention.

The partnership’s impact on MMS Advocates was significant:

• Positioned MMS Advocates as a leading law firm in Kenya through robust technical and editorial SEO strategies that boosted search visibility and ranking.
• Utilized Google Analytics to guide strategic marketing decisions, such as leveraging YouTube as a viable channel for driving qualified web traffic.

Emalify set out on its SEO journey to drive down its PPC spend and lower its cost of customer acquisition.

After working with an agency that didn’t offer transparent communication, Emalify came to Madavi for a high-touch SEO relationship that would see them through their rebrand and new product launches.

Emalify embarked on an SEO journey to reduce PPC spend and diminish customer acquisition costs. Dissatisfied with a previous agency’s lack of transparency, Emalify sought a high-touch SEO relationship with Madavi to navigate a rebrand and new product launches. Their challenge was to attract and convert businesses needing an integrated communication platform to connect with their clientele.

Collaborating closely with Emalify, we undertook several steps:

• Established a robust campaign setup, emphasizing transparent communication and aligning strategies to empower Emalify’s team with our proven SEO methodology and best practices.
• Implemented a dynamic strategy to navigate Google’s limitations in interpreting highly specialized industry keywords, refining keyword research to maximize business impact and align with Agora’s objectives.

The collaboration yielded substantial outcomes:

• Achieved a remarkable 200% improvement in goal completions, indicating a significant surge in achieving Emalify’s targeted objectives.
• Realized a 40% increase in website keywords, enhancing Emalify’s online visibility and potential reach.
• Garnered a positive Google SERPs movement of 3000, signifying enhanced search engine rankings and visibility.
• Achieved 26,000 campaign clicks, reflecting heightened engagement and interest in Emalify’s offerings.

The partnership’s impact on Emalify was significant:

• Leveraged a proprietary keyword research process to drive targeted, conversion-focused keywords, directly impacting Emalify’s business growth and objectives.

Konvergenz Network Solutions is a holistic company that delivers smart solutions and technologies aligned toward collaboration for customers and team engagements, unified communications, and on-demand customer care.

Konvergenz Network Solutions specializes in providing intelligent solutions and technology aligned toward collaboration, unified communications, and customer care for enterprises, mid-market companies, small businesses, and government organizations worldwide. Their challenge was effectively presenting their product provisions to enterprise customers through digital channels.

The collaboration led to substantial consequences:

• Integrated 70 organic keywords, enhancing visibility and reach within search engine results.
• Achieved  200-millisecond website loading time, improving user experience and site accessibility.
• Realized  18% increase in domain authority within 60 days, affirming their credibility and influence in the market.

The partnership’s impact on Konvergenz was significant:

• Positioned Konvergenz as a leading end-to-end IT solutions provider in East Africa, leveraging conversion-focused website design and research-driven SEO strategies.
• Specialized reports and focused SEO efforts targeted keywords that attracted actual buyers, enhancing their online presence and attracting qualified leads.