Fadhili Trust has been holistically transforming vulnerable communities since 2001. It started as a home-based care program for People Living with HIV/AIDS (PLWHA) in Kajiado North (Ongata Rongai area) in Kenya.

Based on the work they have been doing, they needed to have a website design that would communicate this to potential partners and would-be investors. Prior to engaging with Madavi Agency, Fadhili Trust’s online presence was limited to features from partner websites and mildly active social media channels.

Fadhili Trust, a transformative force in vulnerable communities since 2001, initially began as a home-based care program for People Living with HIV/AIDS (PLWHA) in Kenya’s Kajiado North region. Their challenge was communicating their impactful work and activities effectively to potential partners and investors. Before collaborating with us, their online presence could have been improved, primarily relying on features from partner websites and moderately active social media channels.

Madavi Agency partnered with Fadhili Trust to overhaul its online presence, enhancing its website to effectively showcase its impact and activities. The strategy involved:

• Creating an optimized website foundation to attract new members through search engines like Google organically.
• Implementing a content strategy geared towards improving search rankings and bolstering domain authority.
• Utilizing advanced data analytics to ensure quality leads generation over mere quantity.

Zumi Kenya, a thriving content hub in Nairobi, empowers millennial African women to embrace their best selves. Their challenge was to enhance the browsing experience for consumers while maintaining a high standard of quality content.

We  partnered with Zumi Kenya in 2019 to address their challenges. The primary focus was to improve organic traffic to their digital lifestyle and entertainment blog tailored for African women, https://www.zumi.co.ke/. Additionally, the website needed faster loading speeds, adversely impacting user experience and overall traffic. Our approach involved:

• Conducting a comprehensive review of inbound and outbound links, identifying those with lower domain authority affecting the website.
• Collaborating with in-house content creators to rewrite, copy and integrate new keywords to boost traffic.
• Audit Zumi Kenya’s website and resolve issues causing slow loading speeds, enhancing user experience.

The collaboration yielded significant effects:

• Achieved an impressive 50% improvement in organic traffic within three months, signaling increased visibility and user engagement.
• Witnessed a remarkable 4-second improvement in website loading speed, contributing to a smoother user experience and increased website traffic.
• Realized a substantial 55% improvement in Domain Authority within the same 3-month period, indicating enhanced credibility and recognition.

The partnership’s impact on Zumi Kenya was substantial:

• Implementing content creation strategies resulted in higher rankings and stronger domain authority.
• Technical SEO updates led to an almost immediate increase in organic search traffic, boosting Zumi Kenya’s online visibility.
• Enhanced website technical foundations aligned with keyword strategies, ensuring a more efficient and effective online presence.

The Rotaract Club of Nairobi Central, established in 1978 under Rotarian Mike Eldon, aims to foster leadership and professional development among its members while actively engaging in community service, promoting goodwill, fostering friendships, and advocating for international peace and understanding. Their challenge was to curate a repository showcasing club activities, promoting Rotary organization ideals, and creating awareness about upcoming events.

Our team  collaborated with RCNC to design and develop a website that effectively outlines club activities for members and the broader Rotary organization. The project entailed crafting a website that eloquently communicated the club’s ethos while ensuring optimal accessibility across all devices.

The collaboration led to notable developments:

• Published 30 articles within two months, maintaining a consistent weekly update schedule and enriching the repository of information for the Rotaract Club of Nairobi Central.
• Garnered 600 organic web visitors within the initial month, indicating heightened visibility and interest in the club’s activities.
• Achieved an impressive average engagement time of 500 for visitor sessions, indicating substantial interest and interaction with the website’s content.

The partnership’s impact on RCNC was substantial:

• Enhanced website user experience facilitated organic growth in new member prospects through search engine visibility.
• Integration of an events calendar ensured members stayed updated on club activities and upcoming events.
• Strategic editorial SEO elevated search engine rankings by identifying high-volume keywords and optimizing relevant website pages, boosting online visibility and engagement.

Aspira Kenya is a fintech company that offers product financing to its clients. It enables them to purchase goods and services ranging from household goods, household electronics, and insurance on credit, with free credit assessment, competitive rates, and limits of up to Ksh 500,000.

They have partnered with most of the major retailers in Kenya and online merchants serving the Kenyan market to provide a variety to their clientele.

Aspira Kenya, a leading fintech company, offers product financing solutions, enabling clients to purchase various goods and services on credit, from household electronics to insurance, with convenient credit assessments and competitive rates. Their challenge was to leverage search engines to enhance customer-centric services and drive sales growth.

We  collaborated with Aspira Kenya to bolster its online presence and initiate design enhancements on its existing website. With a comprehensive competitor analysis, we identified the need to elevate their web traffic and strive for a competitive edge. Our approach involved:

• Devising an SEO strategy to enhance search rankings and optimize the website for additional sales beyond partner stores.
• Designed an SEO plan and conducted A/B testing to improve user experience upon website landing.
• Integrating website offers with FreshSales to streamline the customer journey and augment purchasing customer numbers.

The collaboration led to significant effects:

• Achieved a remarkable 124% improvement in quality customer lead engagements in 2019 Q2, indicating heightened user interaction and interest.
• Realized a notable 52% decrease in Cost Per Lead from 2019 Q1 to Q2, showcasing improved efficiency in customer acquisition.
• Witnessed a substantial 26% increase in Click Through Rate from display campaigns year-over-year, reflecting enhanced campaign performance.
• Garnered 12,000 combined organic and paid traffic within 60 days, highlighting increased visibility and engagement.

The partnership’s impact on Aspira Kenya was substantial:

• Collaborative efforts in Search Engine Optimization, Paid Media, and Analytics were pivotal in positioning Aspira as a leading product financing company in East Africa.
• The strategic approach to SEO, paid media targeting, and data analytics led to an improved decision journey for prospective customers, boosting engagement and sales.

Fundiz Shop is an e-commerce marketplace for your home and furnishing ideas that complete your space. They produce and assemble all furniture locally in Nairobi, with local artisans.

They also do full-service interior design, offering beautiful, functional designs tailored to each client’s unique lifestyle.

Fundiz Shop, an e-commerce marketplace specializing in home and furnishing ideas, focuses on locally produced furniture assembled by artisans in Nairobi. Their challenge was to ensure customer satisfaction by delivering quality products within specified timeframes, addressing the complexities of the furniture market.

Collaborating with Fundiz Shop, we tackled their challenge by:

• Addressing the market’s dichotomy of low-quality yet affordable and high-quality but expensive furniture. The aim was to carve a niche audience appreciating well-designed products without exorbitant costs.
• Designing a website that engaged visitors and enhanced user experience through improved technical SEO.
• Implementing robust reporting and analytics to guide marketing investments, ensuring effective conversion tracking across digital channels.

MMS Advocates is a creative, competitive law firm, focusing on delivering reliable legal advisory and representation services to our clients, efficiently.

They tailor their services to the specific requirements and needs of our clients with the aim of providing legal services in the form of support and partnership to their respective businesses.

MMS Advocates, a forward-thinking law firm, specializes in providing reliable legal advisory and representation services tailored to their clients’ needs. Their challenge was personalizing legal education for the masses using contemporary social interactive tools.

Collaborating with Alan Mzungu, Managing Partner at MMS Advocates, we addressed this challenge by:

• Shifting perceptions from a reactive approach (“You Need a Lawyer when in Trouble”) to proactive legal advisory for day-to-day operations.
• Designing a web strategy and crafting a 15-month content plan aligned with trends and online search behaviour, facilitating effective communication with potential clients.
• Employing advanced analytics to monitor progress and generate comprehensive evaluation reports.

The collaboration led to substantial consequences:

• Achieved  3000% website traffic growth year-on-year since 2019, demonstrating a significant increase in online visibility and engagement.
• Generated an average of 100 leads monthly, reflecting heightened interest and engagement with MMS Advocates’ legal services.
• Realized an impressive 80% return traffic month-on-month, indicating sustained user interest and retention.

The partnership’s impact on MMS Advocates was significant:

• Positioned MMS Advocates as a leading law firm in Kenya through robust technical and editorial SEO strategies that boosted search visibility and ranking.
• Utilized Google Analytics to guide strategic marketing decisions, such as leveraging YouTube as a viable channel for driving qualified web traffic.

Emalify set out on its SEO journey to drive down its PPC spend and lower its cost of customer acquisition.

After working with an agency that didn’t offer transparent communication, Emalify came to Madavi for a high-touch SEO relationship that would see them through their rebrand and new product launches.

Emalify embarked on an SEO journey to reduce PPC spend and diminish customer acquisition costs. Dissatisfied with a previous agency’s lack of transparency, Emalify sought a high-touch SEO relationship with Madavi to navigate a rebrand and new product launches. Their challenge was to attract and convert businesses needing an integrated communication platform to connect with their clientele.

Collaborating closely with Emalify, we undertook several steps:

• Established a robust campaign setup, emphasizing transparent communication and aligning strategies to empower Emalify’s team with our proven SEO methodology and best practices.
• Implemented a dynamic strategy to navigate Google’s limitations in interpreting highly specialized industry keywords, refining keyword research to maximize business impact and align with Agora’s objectives.

The collaboration yielded substantial outcomes:

• Achieved a remarkable 200% improvement in goal completions, indicating a significant surge in achieving Emalify’s targeted objectives.
• Realized a 40% increase in website keywords, enhancing Emalify’s online visibility and potential reach.
• Garnered a positive Google SERPs movement of 3000, signifying enhanced search engine rankings and visibility.
• Achieved 26,000 campaign clicks, reflecting heightened engagement and interest in Emalify’s offerings.

The partnership’s impact on Emalify was significant:

• Leveraged a proprietary keyword research process to drive targeted, conversion-focused keywords, directly impacting Emalify’s business growth and objectives.