Digital Strategy
Become a digital marketing expert by building job-ready and an in-demand marketing skills in just one hour thirty minutes. No prior experience required…
Bestseller
16 Students
$100
About Course
- This course provides a comprehensive understanding of digital strategy fundamentals, audience research, and content marketing. Learn to assess your digital presence, conduct audience segmentation, and build cohesive omnichannel campaigns. Master content strategy, digital storytelling, and customer journey mapping to enhance user experience, increase engagement, and drive business growth.
Benefits of the course
- 1. Participants will understand the key components of a successful digital strategy, learning how to align digital efforts with business goals. They will gain the ability to assess and improve their current digital presence to ensure a stronger market position.
- 2. Learners will develop skills in conducting deep audience research to uncover customer behaviors, preferences, and needs. They will master segmentation techniques to deliver personalized and relevant digital experiences, guiding messaging and touchpoints.
- 3. Participants will learn how to build a content strategy that supports their digital goals, creating compelling stories that resonate with target audiences. They will also develop editorial calendars and design content formats that align with the customer journey.
- 4. Learners will understand how to integrate websites, social media, email marketing, and paid advertising into a seamless omnichannel strategy. They will learn how to create campaigns that engage customers across multiple platforms, improving overall engagement and brand consistency.
- 5. Participants will gain skills in customer journey mapping, identifying touchpoints from awareness to post-purchase. They will learn how to design smooth, intuitive digital pathways and apply personalization techniques to enhance customer loyalty and repeat business.
Course Content
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Understand the key components of a successful digital strategy and how they align with your business goals.
00:00 -
Learn how to assess your current digital presence and identify opportunities for improvement.
19:17:00 -
Develop a cohesive strategy that integrates digital marketing, branding, content, and customer experience.
00:00
Instructor
Harriet Sese is a dynamic and accomplished Content Marketing Lead with four years of hands-on experience in the digital landscape. She excels in crafting compelling narratives that resonate with diverse audiences, leveraging expertise in copywriting, content creation and editing, email marketing, and strategic planning.
In her role at Madavi Global agency, she blends creativity with strategic thinking, driving content marketing efforts that deliver meaningful results.
With a keen eye for detail and a deep understanding of digital media platforms, Harriet produces content that engages and achieves tangible outcomes. Her entrepreneurial spirit drives her to explore innovative ways to elevate brand messaging and connect with audiences on a deeper level.
A natural communicator with strong listening and people engagement skills, Harriet effectively understands and addresses client needs, making them feel understood and valued. Her passion for storytelling and content development is evident in every project she takes on, making her a reliable and valued partner in any collaboration.
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