Artificial Intelligence in Digital Marketing

About Course

This training program explores the fundamentals of AI in digital marketing, including personalization, chatbots, predictive analytics, programmatic advertising, and voice search optimization. Participants will learn to leverage AI tools for automation, audience segmentation, and data-driven strategies, enhancing customer experiences and driving marketing success.
Frequently Asked Questions

1. Who is this training program designed for?

This program is ideal for marketing professionals, business owners, and anyone interested in leveraging artificial intelligence to enhance their digital marketing strategies. Whether you’re a beginner or have some experience, this course will provide valuable insights and practical skills.

2. What topics will be covered in the course?

The course will cover a range of topics, including AI fundamentals, AI-powered personalization, chatbots and conversational AI, predictive analytics, programmatic advertising, voice search optimization, and automation tools for digital marketing. Each module focuses on practical applications and real-world case studies.

3. Will I gain hands-on experience with AI tools?

Yes! Participants will have the opportunity to work with various AI tools for automating marketing tasks, such as email marketing, social media management, and customer segmentation. The program includes practical exercises using platforms like HubSpot, Salesforce, and Marketo.

4. How will this training benefit my marketing efforts?

By completing this program, you will gain the skills to automate repetitive tasks, deliver personalized marketing experiences, analyze customer data for insights, optimize advertising spend, and enhance customer engagement. This knowledge will enable you to create more effective and data-driven marketing strategies.

5. Is prior knowledge of AI or digital marketing required to enroll?

No prior knowledge is required! The course is structured to accommodate participants with varying levels of experience. However, a basic understanding of digital marketing concepts will be helpful for fully benefiting from the program.

Benefits of the course

Grasp the core concepts of artificial intelligence, machine learning, and deep learning, and recognize their applications and significance within the digital marketing landscape.
Leverage AI-driven tools to analyze customer data, segment audiences, and deliver personalized marketing experiences across various digital channels.
Acquire skills to implement AI-powered chatbots, enhancing customer service and engagement while exploring real-world case studies that illustrate their impact on sales and customer satisfaction.
Use AI-driven predictive analytics to forecast trends and customer behaviors, enabling the formulation of data-driven marketing strategies that enhance targeting and engagement.
Gain expertise in using AI for programmatic advertising, understanding how to automate ad placements, optimize spending, and improve performance metrics such as click-through rates (CTR) and return on ad spend (ROAS).

Course Content

Understand the fundamentals of artificial intelligence and its role in the digital marketing landscape.

07:01
Explore how AI is reshaping traditional marketing by automating repetitive tasks, enhancing decision-making, and delivering personalized experiences.

19:18
Learn the difference between AI, machine learning, and deep learning, and how these technologies are applied in marketing.

00:00

Discover how AI can analyze customer data to create personalized marketing experiences at scale.

22:32
Learn how to use AI-driven tools to segment your audience, predict customer preferences, and deliver tailored content in real-time.

26:39
Understand how AI helps create dynamic, personalized customer journeys across email marketing, social media, and websites.

31:30

Learn how to implement AI-powered chatbots to improve customer service, automate support, and increase engagement.

19:27
Understand how conversational AI can enhance the customer experience by providing instant, accurate, and human-like responses.

13:44
Explore case studies on how brands are using chatbots to boost sales, increase lead generation, and improve customer satisfaction.

00:00

Learn how AI-driven predictive analytics can forecast trends, customer behaviors, and marketing campaign outcomes.

09:30
Discover how to leverage AI to predict customer churn, lifetime value, and product demand, enabling more data-driven marketing strategies.

11:17
Explore AI-powered tools that offer actionable insights to optimize ad targeting, customer engagement, and conversion rates.

00:00

Understand how AI is used in programmatic advertising to automate the buying and placement of ads in real-time.

09:08
Learn how AI can optimize your ad spend by targeting the right audience, at the right time, on the right platforms.

06:22
Explore how AI tools analyze vast amounts of data to improve click-through rates (CTR), reduce costs-per-click (CPC), and boost return on ad spend (ROAS).

00:00

Discover how to optimize your digital content for voice search, one of the fastest-growing AI-driven technologies.

00:00
Learn how AI voice assistants like Siri, Alexa, and Google Assistant are changing the way customers search for information and interact with brands.

00:00
Understand how to implement voice SEO strategies to ensure your content ranks for voice-based queries.

00:00

Get hands-on experience with AI tools for automating marketing tasks such as email marketing, social media posting, and customer segmentation.

00:00
Explore platforms like HubSpot, Salesforce, and Marketo, and how they use AI to optimize lead generation, nurture campaigns, and customer relationship management (CRM).

00:00
Learn how to implement AI-powered marketing automation to save time and scale your marketing efforts efficiently.

00:00

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Update: November 21, 2024
Enrolled10
Lectures21
Skill LevelIntermediate
LanguageEnglish
Course Duration: 20h 15m

Your Instructor

Madavi

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3 Reviews
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Requirements

1. Basic Understanding of Digital Marketing: participants should have a foundational knowledge of digital marketing concepts, including social media, email marketing, and online advertising. This will help them grasp the course material more effectively.
2. Familiarity with Data Analytics: a basic understanding of data analytics is recommended, as the course will cover predictive analytics and data-driven decision-making. Participants should be comfortable working with data to optimize marketing strategies.
3. Access to a Computer and Internet: participants will need a computer with reliable internet access to engage with course materials, complete assignments, and participate in hands-on activities involving AI tools and platforms.
4. Eagerness to Learn about AI Technologies: an interest in artificial intelligence and its applications in marketing is essential. Participants should be open to exploring new technologies and methodologies that can enhance their marketing efforts.
5. Willingness to Engage in Practical Exercises: participants should be prepared to actively engage in practical exercises, case studies, and group discussions throughout the course. This hands-on approach will enhance their understanding and application of AI in digital marketing.

Target Audience

The training program is ideal for marketers, business owners, and professionals seeking to enhance their digital marketing capabilities and make data-driven decisions that propel their online presence and business growth.

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Artificial Intelligence in Digital Marketing

$115 $115

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About Course

Benefits of the course

Course Content

Understand the fundamentals of artificial intelligence and its role in the digital marketing landscape.

Explore how AI is reshaping traditional marketing by automating repetitive tasks, enhancing decision-making, and delivering personalized experiences.

Learn the difference between AI, machine learning, and deep learning, and how these technologies are applied in marketing.

Discover how AI can analyze customer data to create personalized marketing experiences at scale.

Learn how to use AI-driven tools to segment your audience, predict customer preferences, and deliver tailored content in real-time.

Understand how AI helps create dynamic, personalized customer journeys across email marketing, social media, and websites.

Learn how to implement AI-powered chatbots to improve customer service, automate support, and increase engagement.

Understand how conversational AI can enhance the customer experience by providing instant, accurate, and human-like responses.

Explore case studies on how brands are using chatbots to boost sales, increase lead generation, and improve customer satisfaction.

Learn how AI-driven predictive analytics can forecast trends, customer behaviors, and marketing campaign outcomes.

Discover how to leverage AI to predict customer churn, lifetime value, and product demand, enabling more data-driven marketing strategies.

Explore AI-powered tools that offer actionable insights to optimize ad targeting, customer engagement, and conversion rates.

Understand how AI is used in programmatic advertising to automate the buying and placement of ads in real-time.

Learn how AI can optimize your ad spend by targeting the right audience, at the right time, on the right platforms.

Explore how AI tools analyze vast amounts of data to improve click-through rates (CTR), reduce costs-per-click (CPC), and boost return on ad spend (ROAS).

Discover how to optimize your digital content for voice search, one of the fastest-growing AI-driven technologies.

Learn how AI voice assistants like Siri, Alexa, and Google Assistant are changing the way customers search for information and interact with brands.

Understand how to implement voice SEO strategies to ensure your content ranks for voice-based queries.

Get hands-on experience with AI tools for automating marketing tasks such as email marketing, social media posting, and customer segmentation.

Explore platforms like HubSpot, Salesforce, and Marketo, and how they use AI to optimize lead generation, nurture campaigns, and customer relationship management (CRM).

Learn how to implement AI-powered marketing automation to save time and scale your marketing efforts efficiently.

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Your Instructor

Madavi

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Artificial Intelligence in Digital Marketing

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