Fundiz Shop Overview

Fundiz Shop is an e-commerce marketplace for your home and furnishing ideas that complete your space. They produce and assemble all furniture locally in Nairobi, with local artisans.

They also do full-service interior design, offering beautiful, functional designs tailored to each client’s unique lifestyle.

The Challenge

In the furniture space, how do you ensure a consumer’s satisfaction by giving them the right quality product within a specified time?

The Process

1.  Challenge Overview

The furniture space in Kenya is marked by two frontiers; cheap, affordable low quality, and pricey high-quality furniture.

Fundiz Shop was seeking to create a niche customer base who appreciate well-designed products without incurring an out-of-pocket expenditure. This entailed reaching out to an informed customer base who understood their products and were seeking custom designs.

2. UI/UX Design

We designed a website that drove engagement for visitors coming to Fundiz. Technical SEO – The technical foundation of the Fundiz Shop website was improved to align with the keyword strategy.

3. Reporting and Analytics

We set up a robust reporting dashboard that eliminated the guesswork and guided Fundiz Shop’s marketing investments, thanks to conversion tracking set up across all digital channels.

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The Business Impact

104%

Increase in organic traffic based on selected keywords

6

Selected among top 15 eCommerce furniture stores to visit in Kenya

15%

Increase in Domain Authority (2019 -2020)

35%

Increase in converted leads in 60 days.

SERVICES THAT DROVE

Fundiz shop to be the Leading Custom Manufacturer for Bathroom, Kitchen, Office, And Home Furniture Shop in Kenya

Website User Experience

An improved ecommerce website foundation attracted new member prospects organically through search engines like Google.

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Paid Media

A pay-per-click campaign complemented organic search and accelerated new member acquisition in the short term.

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Analytics

Advanced analytics revealed the impact of Display and Search advertisements on web traffic, resulting in a measurable return on this investment.

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Content Strategy

Search-friendly content boosted rankings of underperforming keywords, resulting in higher rankings and stronger domain authority.

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