Fadhili Trust Overview

Fadhili Trust has been holistically transforming vulnerable communities since 2001. It started as a home-based care program for People Living with HIV/AIDS (PLWHA) in Kajiado North (Ongata Rongai area) in Kenya.

Based on the work they have been doing, they needed to have a website design that would communicate this to potential partners and would-be investors. Prior to engaging with Madavi Agency, Fadhili Trust’s online presence was limited to features from partner websites and mildly active social media channels.

The Challenge

Transform how a rural-based organisation communicates its Impact and activities to potential partners.

The Process

1.  Fully Optimized Website

An Improved website foundation that attracted new members organically through search engines like Google.

2. Content Strategy

Search-friendly content boosted rankings of underperforming keywords, resulting in higher rankings and stronger domain authority.

3. Data Analytics

Advanced analytics ensured Fadhili Trust drove high-quality leads, not just quantity.

Fadhili Trust

The Business Impact

37%

Organic traffic increase MoM (Month on Month)

22%

Increase in engagements through the website communication tools

SERVICES THAT DROVE

DRAMATIC IMPROVEMENT IN WEBSITE TRAFFIC

Website User Experience

Use of mobile-first designs as well as prominent CTAs, forms, and clickable phone numbers resulted in increased leads and ultimately revenue on Fadhili Trust’s website.

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Technical SEO

Specialised reports identified the keyword and source for every lead generated, focusing SEO efforts on the keywords that brought in actual visitors.

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