Fadhili Trust Overview
Fadhili Trust has been holistically transforming vulnerable communities since 2001. It started as a home-based care program for People Living with HIV/AIDS (PLWHA) in Kajiado North (Ongata Rongai area) in Kenya.
Based on the work they have been doing, they needed to have a website design that would communicate this to potential partners and would-be investors. Prior to engaging with Madavi Agency, Fadhili Trust’s online presence was limited to features from partner websites and mildly active social media channels.
The Challenge
The Process
1. Fully Optimized Website
An Improved website foundation that attracted new members organically through search engines like Google.
2. Content Strategy
Search-friendly content boosted rankings of underperforming keywords, resulting in higher rankings and stronger domain authority.
3. Data Analytics
Advanced analytics ensured Fadhili Trust drove high-quality leads, not just quantity.
The Business Impact
37%
Organic traffic increase MoM (Month on Month)
22%
Increase in engagements through the website communication tools